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Indio for Starters – Locating Your Business

Part 2 of a 3-part series about starting a business in Indio

Business Plan?  Check.  Financing?  Check.  Now, where to call home?  The amount of work that goes into planning for your business can be so arduous, by the time you’re ready to lay down roots you just want to get started already.  But the truth is with financing and a plan in hand, the most critical decisions still lay ahead of you. 

Imagine if you will, you have a big beautiful building with a welcoming entrance and perfect layout inside.  You would be well on your way to business success, right?  But what if I told you that building was in the middle of the desert, with no access roads or surrounding traffic?  Even that big beautiful storefront, and perhaps the best product in the world on the shelves, might not sell without customers there to buy it.  The lesson, location and placement are important!

This is where the City of Indio can help.  Indio employees a fully staffed Economic Development team that is here to help you find the right location and placement for your business.  We recently sat down with Carl Morgan, the Director of Economic Development for Indio, and asked him how his team can help.

Carl, let’s start with the easiest question, why Indio for my business?

The City of Indio is the largest and fastest growing City in the Coachella Valley.  Its population is expected to exceed 100,000 by 2020, and over 170,000 by 2035.  Indio is not only the home of world-famous music & arts festivals, it’s also internationally recognized as a great place to live and to raise a family. We have unparalleled quality of life, great parks & schools, arts & culture, recreation, shopping, dining & entertainment, state-of-the art teen & senior centers, and more.  Our rapid population growth has created tremendous opportunities for businesses that want to invest in our city.

The other big factor is being in a city that appreciates your business and is here to support you.  Our City Council, City Manager and City staff are committed to Economic Development and have an Economic Development Action Plan and a strategy for growing the city. We are laser focused on making strategic public investments with the intent of facilitating immediate economic benefits to our community.  Our commitment is to the highest level of customer service, for instance we offer a city ambassador to walk you through the project approval process from site selection, to entitlement and obtaining your approvals & permits.     

Obviously, there are many types of businesses out there.  I understand Indio has different “business zones” to match specific business footprints?

That is correct, the City of Indio Economic Development Action Plan has eight (8) key economic development zones. You can find a detailed description of each in the city’s new marketing brochure.

Great, so you have me interested in Indio now.  Where do I go and who do I ask for if I want to take the next step?

If you are interested in opening a business in our city, contact me directly - Carl Morgan, by either email cmorgan@indio.org or call (760) 541- 4203. 

My staff and I will serve as your business advocate and provide you with the highest level of customer service. We will become an extension of you project team including site selection, convening meetings with necessary departments, and walking you through the project approval process.      

If I decide Indio is the place for me, what are all the departments I will be interacting with as I work towards opening my doors?

The departments that you touch will be dependent upon the type, scale and complexity of your project. However, typically departments that you will interact with include Business License, Economic Development, Development Services (Planning & Building), Public Works and Engineering, Fire & Police, Indio Water Authority, Imperial Irrigation District (IID), and other utilities. If you are opening a restaurant you will need the Riverside County Health Department’s review and approval.

Any closing words for those out there contemplating a new business startup?

Please do not let the above list intimidate you; our city team will be there with you every step of the way! 

For more information of starting a business in the City of Indio, please go to the Economic Development webpage. 

Stay tuned for next month’s Indio Live Newsletter and the final part of this series, Indio for Starters – Sustaining Your Business.

In case you missed it – Go to Indio for Starters Part 1 – Starting and Growing Your Business in Indio.

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